How does SEO help with the reach of your website?

The entire point of SEO is helping a website rank at the top of search engine algorithms. This is based on the use of relevant keywords. SEO is incredibly dynamic in nature, so website administrators are always striving to keep up. After website performance and speed became part of search engines’ algorithm for SERPs (search engine results pages) ranking, the focus shifted to optimizing a website’s loading time. Ideally, your website should be able to load in less than 3 seconds.

That said, a key part of the way a website’s fate is determined actually lies in its hosting plan. If you’re just starting out, and/or have a brand-new website, you probably want to get VPS hosting.

What makes VPS hosting important, and what is it in the first place?

VPS is an acronym for Virtual Private Server. It creates several virtualized environments from one physical server. All of these virtual servers can connect to the host through the hypervisor, an application. Each individual server essentially imitates the dedicated server’s environment, with both working parallel to each other without interference. The performance and inflow of traffic from one website do not negatively affect the same server’s other websites. Your website will thrive in a good environment with excellent security and performance that’s much improved.

Here are some reasons why VPS hosting is beneficial for your website’s SEO:

• Better uptime score – The standard way of measuring an uptime score is through percentage. Hosting providers typically guarantee a 99.9% uptime score. A website will only be down for around 8.8 hours in a year, or nearly 2 minutes a day at most. When a website often has downtime, its SERP rankings will suffer.
• Greater security – VPS hosting gives you full root access to your server, which lets you customize and make the most of security features. This is because all of the environments have IP addresses that are uniquely their own.
• Improved loading time – According to numerous sources, if a website takes more than 3 seconds to load, a huge amount of possible clients end up going elsewhere. VPS hosting offers website speed that’s far better compared to shared hosting. Unlike shared hosting, where one website consuming a lot of resources slows others down, VPS hosting gives websites enough space to run without interfering with each other.
• Upgrade convenience – It is easy to increase whatever resources you need with VPS. You can step up your SEO even more.

Conclusion

The VPS (Virtual Private Server) is a fantastic choice to make for your website. It’s particularly helpful for a website that needs a boost in its SEO (search engine optimization). There are several benefits, including a better uptime score and improved loading time.

Are you in need of a secure VPS? Reach out to IO Zoom today! Our goal is to provide the best hosting, focused on affordable prices and fast servers, with great uptime and exceptional 24/7 support.

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You want to ensure that your WordPress website ranks high in SEO so that people who search for specific terms relevant to your content will find you.

As you know, there are thousands of search engine results for any term that you enter.

This is your competition, and to get views and engagement, you need to be able to stand out from the crowd.

We are going to help you do this by sharing the ten best WordPress SEO tips to improve the optimization of your website.

First Step: Find A Reliable VPS

Before you can work on search engine optimization, you first need to set up a WordPress site.

When it comes to VPS web hosting, you want to find an optimized platform that offers high levels of security to keep your data protected.

IO Zoom is the best hosting provider for WordPress. We have several hosting plans available for this site that include high-performance SSD and DDos Protection, so you can find the right hosting plan for your needs.

Not only is web hosting an important factor for security, but it can also enhance SEO organically and is one of the best practices to do for this reason.

When you have a secure, fast-loading, and reliable WordPress website, such as one protected by a web hosting provider like IO Zoom, it will rank higher on search engine results organically.

How To Increase SEO On Your WordPress Site

The following are the best WordPress SEO tips that are guaranteed to improve the search engine visibility of your website. With the following SEO tips, you will be making it easier for search engines to rank your website higher.

Google and other search engines have a specific list of considerations that go into the way they rank a website in their search results.

Using the following SEO tips will make your website rank higher in search engines and therefore gather more traffic and engagement.

1) Install Yoast SEO Plugin

Yoast is a WordPress SEO plugin that offers automatic search engine optimization and does everything from creating XML sitemaps to making URLs SEO friendly on WordPress.

This is a free plugin that you can add to your WordPress site and is an all-in-one SEO solution. Even if you do not have the time or the skills necessary to improve your SEO, this plugin will do it for you, which is why it is one of the best tips to use.

There are several SEO plugins available at WordPress, but Yoast is the most popular to use as it has a lot of free features you will want to use to get started.

You will need to locate the plugins section of your site and choose to Add New plugin to install Yoast.

Once this plugin has been installed on your site, you will now be able to optimize every blog post published to make it SEO friendly.

2) Find The Right Keywords

Creating content that is optimized for search engine rankings means that you are making sure it contains the relevant keywords that rank the highest in results. 

The more keywords you have within your content, the greater it will perform in Google search results.

You want to make it easy for your audience to find your posts and pages, so make sure to add keywords that are constantly searched into Google.

Before publishing, perform some keyword research and make sure you have a list of:

· The focus keyword for your content

· Alternative versions of the keyword

· Long-tail keywords to target specific people

3) Optimize The Title

The post name is another vital way to improve the SEO of your site, so effort needs to be put into writing it.

The title of your content must relate directly to the topic so Google can determine if it is relevant to the keywords people search for.

For this reason, the page title needs to include the main keyword in the title.

One of the best tips and tricks when it comes to writing titles for a post or page is to make sure that the keyword is as near the beginning of the title as possible. This is because Google and other search engines list website titles in their results.

4) Configure Subheadings

A website like Google will check your site and posts for subheadings to determine whether it is relevant to the keywords in your title.

This is one of the easiest WordPress SEO tips but is something a lot of website owners neglect.

All you need to do is format the subheadings within your content, so they are recognized. Just putting them in bold or underlining them is not enough. What you need to do is give it H2 heading tags.

To do this, simply highlight the subheading, click the setting for the paragraph, and choose Heading 2 from the drop-down menu.

It is important that you choose the Heading 2 option, as blog posts should only have one Heading 1, and that is the title.

5) Add Keywords To The Opening Paragraph

Just like the Google search console assumes that you will add the keywords into the heading of your content, they also assume that you will do the same to your opening paragraph. 

Keywords are a vital part of SEO, and they need to be used in both internal and external elements of website content.

Adding keywords into the opening paragraph should be easy, as this should be an introduction to your content, and the main topic will need to be addressed. 

Without the main keyword in your opening paragraph, Google Search console will assume that your post is not about the topic mentioned in your title and will rank your site low in their results.

6) Add Keywords To The Closing Paragraph

This part of WordPress SEO is the same as above. To make sure that your website ranks high in search engine results, you need to continuously use keywords.

The last part of your post is considered to be a conclusion, which means that it is only natural for the main topic to be mentioned again as you sum up your points.

7) Keyword Density

Keyword density refers to the ratio of keywords against the size of your website content.

Search engines like Google will once again assume that as your content is focused on a specific topic, so the same keyword should be used throughout as you refer back to the main point. 

This is one of the trickier SEO ranking factors because it requires you to use the keyword a decent amount to be noticed by search engines, but not too much to impact the readability of your site.

If you use your keyword too sparingly, then search engines will not register it. But if you use it too much, they will think you are using black hat SEO tools that use keyword stuffing to add in as many keywords as possible and are not accepted on search engines. Using too many keywords on your site can result in you being penalized.

The best way to attract organic traffic to your site or social media is to ensure that you are using keywords enough without having to duplicate content.

8) Add Keywords To Meta Descriptions

We have already stressed the importance of keywords, so it should come as no surprise that they also need to be included in alt text and internal links.

Creating meta descriptions is something that can be done easily using Yoast SEO.

Through this plugin, you can create a concise meta description for your posts that will be used by search engines to determine the relevancy of your work.

To ensure that your website ranks high in results, ensure that keywords are used within the meta description.

9) Optimize Your Images

To ensure that your site is deemed high quality by search engines, all elements of the

XML sitemap need to be optimized for SEO. This includes the standard internal and external links, but one part of WordPress SEO that many people forget is the images.

Optimizing images means adding at least one alt tag to every image that is used on your site.

This is easy to do: simply go to the settings reading within the visual editor of your content and click the pencil icon. This will open an editing dialogue and is where you can write a short description of the image.

Ensure that this includes keywords to enhance the relevancy of your site permalink structure.

10) Check With Yoast

Yoast is the best WordPress SEO plugin for a reason, as it makes it easy to optimize your site and WordPress posts before publishing anything.

You can use this plugin to take a look at your blog posts before publishing to see what you need to amend for SEO.

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